Unified Technology Ecosystem Streamlines Operations, Guest Experiences, and Hospitality for Outdoor Recreation Businesses
Panama City, Fla. – (March 3, 2026) – Lodge owners and outdoor operators will soon be able to manage their entire guest experience – from booking to checkout – in one unified platform, following Digital Sportsman’s strategic acquisition of Ahoy Booking. The acquisition strengthens Digital Sportsman’s enterprise offering, bringing expanded tools for managing reservations, activities, retail, and food & beverage operations within a single, integrated system. The veteran-owned company has already processed over $1 million in gross transaction revenue and tens of thousands of bookings, driving modernization across outdoor recreation businesses.
“Our goal has always been to create the most complete technology ecosystem for outdoor businesses that operate in and around the water and woods,” said Anthony Hamilton, CEO and founder of Digital Sportsman. “Acquiring Ahoy Booking allows us to further integrate hospitality tools directly into the Digital Sportsman platform, giving operators greater control and flexibility. Even as a newer platform, we’re among the fastest growing in outdoor tech because we listen. Every feature we develop comes from real operators telling us what they need.”
Following the acquisition, Digital Sportsman is integrating Ahoy Booking’s capabilities into its broader platform and rolling out enhanced enterprise functionality. These capabilities include:
- Property Management (PMS): Manage rooms and bundled experiences from a single system.
- Activity and Experience Booking: Schedule and manage tours, rentals and adventure experiences.
- Point-of-Sale (POS) Integration: Streamline on-site payments across retail, rentals, and F&B.
- Food & Beverage Management: Manage menus, ordering, and payments directly through the platform.
- Loyalty Program Functionality: Retain and reward guests with customizable rewards and tracking.
- Built-in Digital Waiver Support: Capture, store, and track guest waivers through an embeddable website widget as part of the booking experience.
“When I saw Digital Sportsman's vision, I knew they could scale what I started into something that truly transforms how outdoor businesses operate,” said Andrew Adrian, founder of Ahoy Booking. “I built Ahoy Booking to give operators tools that actually make their lives easier. Seeing it evolve with the resources and expertise of Digital Sportsman means the technology can now support larger, more complex hospitality operations. I’m excited to see how the platform helps elevate the industry.”
For lodges, ranches and outdoor-focused hospitality properties, Digital Sportsman is purpose-built for experience-driven operations, bringing lodging, activities, retail and food & beverage into one centralized platform. Unlike traditional hotel systems built for standardized room inventory, the technology supports packaged stays, bundled experiences and point of sale, giving operators greater management of bookings, revenue, staffing and the overall guest experience. The platform manages the entire guest lifecycle, from initial reservation through on-property programming to post-stay engagement, and can be tailored to fit the unique operational models of each business.
Existing Ahoy Booking customers will transition into the integrated Digital Sportsman platform as new capabilities roll out. Operators will also have access to features such as AI-powered workflows that handle guest confirmations, reminders and post-trip follow-ups; marketing tools for both email and social media campaigns; advanced reporting and analytics for real-time business insights; and seamless web services with hosting and booking functionalities. Operators will also benefit from visibility on the upcoming Digital Sportsman Marketplace, connecting them with guests and expanding their reach.
